Luke A. Humble

My Story

I didn’t grow up dreaming of becoming a financial planner. But I did grow up paying attention. Watching how life’s financial decisions shaped people’s paths. That early awareness, paired with a real interest in how money works, set me on a path that would eventually become Nue Wealth.

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I come from a pretty normal family and grew up here in San Antonio. Like many families when I was young my parents divorced. I watched my mom start over from scratch with me, my two younger sisters and a whole lot of grit. She worked hard going back into the work force while managing to still drop us off and pick us up from school whenever we were at her house. She didn't want us to feel like we had been forgotten with all the life changes, so to us we barely noticed her new career.

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She kept picking us up from school everyday for years, and one day when I had just started middle school I noticed she had started listening to a new show on the Radio. I knew when I heard Pink Floyd's "Money" come on we were about to hear a caller into the Dave Ramsey show lay out their situation and ask for clarity on what to do next in life. I found it so interesting and that quickly evolved into chats on the ride home about saving money, the importance of tithing, investing as my mother had worked for an investment firm before she had me and my sisters, and managing expenses and debt. I loved it, I found those conversations intellectually stimulating and way more interesting that anything I learned during the day at school.

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Eventually that lead me to educate myself on those types of topics by going down various rabbit holes on YouTube. And sitting in class in high school one day I open my first brokerage account on Robinhood and I have been keenly aware to the financial markets ever since.​ Over time, that curiosity turned into a calling. I’ve since had the privilege of working closely with families, retirees, and business owners. Helping them bring order to their finances and confidence to their decisions.

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Nue Wealth was founded on a simple idea. Clients deserve better. Better advice. Better planning. Better partnerships. We intentionally work with a limited number of clients so we can provide the level of service, insight, and proactive attention that meaningful financial planning requires.

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My wife Tamara and I are building our life here in Texas with our miniature schnauzer Mabel and our first baby on the way. We think often about the same questions I help clients answer. How to create freedom. Protect what matters. And build a life that lasts.

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At Nue we bring fresh thinking and steady guidance to help people do just that. Financial planning isn’t just about numbers. It’s about building a life with purpose. Clarity. And confidence.